Through improved insulation and a vacuum-sealed design, heat is retained for longer, reducing the need to repeatedly reboil water and lowering overall energy consumption. A standard electric kettle typically uses around 0.1 kWh of electricity per boil, based on a 3 kW kettle operating for approximately two minutes.
According to official 2026 household electricity statistics from Ofgem Energy Price Cap, the average electricity price in England reached 24.67 pence per kWh during April-June 2026. This means that a single kettle boil costs approximately:
While the cost of one individual boil may appear small, repeated reheating throughout the day significantly increases cumulative household energy use. By maintaining water temperature more effectively, the concept minimizes unnecessary reheating cycles, helping consumers reduce both electricity consumption and long-term energy costs.
Combined with practical features such as adjustable timing and temperature control, the kettle is designed to adapt to modern energy consumption patterns, enabling users to make smarter, more cost-efficient, and environmentally conscious choices in their daily routines.
A standard electric kettle typically costs between £30-£60, but based on current Ofgem electricity prices, it can also consume approximately £58.08 annually in electricity through repeated daily use.
While our kettle is positioned as a more premium product at approximately £100-£150, its vacuum-insulated design is intended to significantly reduce unnecessary reheating. If the number of boiling cycles is reduced by just 50%, annual electricity usage could decrease from £58.08 to £29.04 per year.
Over time, these savings help offset the higher upfront purchase cost, transforming the kettle from a simple kitchen appliance into a long-term investment in energy efficiency, lower household costs and more sustainable everyday living.
As a student, small costs add up quickly. Being half English and a regular tea and coffee drinker, boiling the kettle became a daily habit, but also a recurring frustration. Watching electricity costs stack up, especially when reheating water just a few hours later, made me question why such a simple appliance was so inefficient.
That’s where this idea began.
The aspiration is to rethink the everyday kettle by reducing unnecessary energy use. Through improved insulation and a vacuum-sealed design, heat can be retained for longer, minimising the need to reboil and helping lower everyday electricity costs.
With added control over timing and temperature, the goal is to give users more flexibility in how and when they use energy, making something as routine as boiling water more efficient and cost-conscious.
At its core, this is about improving a daily essential, so it works better for people who rely on it the most.
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